Urban Ventures 12
Clients: LOPELAB, Tanqueray No. TEN, Johnnie Walker, The Singleton, Pernot Ricard, Trouble Brewing, raiSE SingaporeAn independent placemaking initiative to reclaim public spaces for local arts and culture, Urban Ventures aims to create an inclusive community, challenge the stigmas of urban spaces, change opinions and beliefs through engaging interventions. In partnership with government stat boards such as the Urban Redevelopment Authority and the Chinatown Business Association, Urban Ventures is also the longest and most successful series of road closures.
Spanning 12 iterations in various locations in Singapore’s Chinatown district, Urban Ventures 12 returns to its home turf of Keong Saik and Jiak Chuan Roads. Sponsorships were made through curated partnerships between brands and on-ground stakeholders. Relevant alcohol brands were paired up with bars and restaurants to concoct unique beverages for the event.
With a four person team, Urban Ventures 12 consisted of two stages with a total of 18 artistes and collaborations with eight local stakeholders. Urban Ventures 12 was also featured in 30+ online and offline media outlets organically, as well as attracting a grand total of 7000+ attendees.
Involvement: Programme Planning, Stakeholder and Operations Management, Marketing, Collateral Design
Pictures by Island Boys Collective, Photo Republic and Mark Lewis Tan