Standard Chartered Singapore Marathon 2019
Client: Sport Singapore, Ironman AsiaAs The Standard Chartered Singapore Marathon held its inaugural night race, the organisers wanted to encourage non-runners to join in the atmosphere of Singapore’s largest annual marathon. The challenge here: to bolster the spectator experience by introducing a programme of entertainment and interactive zone targeted at a family friendly audience.
Located at strategic vantage points around the route, we marked out three Spectator Zones where race supporters can get a glimpse of the runners - Empress Lawn, The Promontory, and The Float. Spectators could also expect curated F&B stalls, live music, and family entertainment across all three zones.
Involvement: Project Management, Execution
Images by Stanley Cheah