Jägermeister #SaveTheNight
Client: Mast-Jägermeister SEAgency: VICE Digital
Department: Branded Commercial
Production Team: Naomi Seow
Duration: September 2020 - March 2021
For decades, Jägermeister has been an integral part of nightlife, based on its belief that the most awe-inspiring moments take place after dark.
In the face of the pandemic and multiple lockdowns across the world, Jägermeister launched a series of online social campaigns titled #SaveTheNight, where one artist per country is selected to propose and showcase a series of Instagram posts to entertain audiences at home.
I led end-to-end production that spanned a campaign period of six months, including sourcing and contracting eight KOLs across Vietnam, Philippines, Thailand and India, developing concepts, as well as scheduling posts and generating campaign reports.
Vietnam KOLs: Andree Right Hand, MASEW
Philippines KOLs: Loonie, Matthaios
India KOLs: Raja Kumari, Brodha V
Thailand KOLs: Patchara, Ten Musketeers
Involvement: End-to-End Production, Conceptualisation, Talent Management and Strategy
