Netflix
Client: Netflix Singapore 
Assisted in project management for the Netflix account during my traineeship at Weber Shandwick Singapore.
Key duties include:
- Developing article copy and pitching to Singaporean journalists.
- Media Monitoring to analyse media sentiment in Singapore regarding Netflix news.
- Creating and managing Netflix Singapore’s media newsletters and media collaterals.
- Distributing media swag to local journalists.
I coordinated and handled media relations for the launch of Singapore’s first Netflix Original Documentary, titled Shirkers by Sandi Tan. Shirkers landed > 40 cover stories in international newswires such as CNBC and Channel NewsAsia, as well as features in local magazines and broadsheets.
Events were also part and parcel of this exciting account - my team and I coordinated local media for Netflix’s See What’s Next conference, held at Marina Bay Sands, Singapore in November 2018. Journalists were offered 1-1 interviews, as well as media roundtables, with international celebrities and key Netflix C-Suite executives.
I was also involved in the Singapore media launch of Alfonso Cuarón‘s award-winning film ROMA, together with the Singapore Film Society. Singapore was Cuarón‘s only stop in Asia-Pacific.
Involvement: Conceptualising, Pitching, Strategy, Copywriting, Editing, Client, Journalist and Stakeholder Management