#UNSMOKE Your World Philippines
Client: Philip Morris InternationalAgency: VICE
Production: Vijay Singh, Naomi Seow, GoMotion Philippines
Duration: June 2020 - December 2020
#UNSMOKE is Philip Morris International’s disruptive public health campaign. With the aim to open up dialogue and debate around the global public health issue of smoking, #UNSMOKE Your World is an invitation for all interested parties to come together and have a conversation based on the evidence about smoke-free alternatives, rather than relying on misconceptions and misinformation.
#UNSMOKE Your World Philippines consisted of 16 stories from Quitters, Individuals who Unsmoked their Loved Ones, and Changers on their way to quitting smoking.
My first foray into film producing, I helmed the execution of the project from start to finish with international colleagues based in Netherlands and the United States.
Involvement: Production, Project Management