Real Magic
Client: The Coca Cola CompanyAgency: VIRTUE
Production: Naomi Seow, Sari Trisulo, Serene Chiu, Heckler Australia
Duration: 90s, 16:9
Release Date: September 2021
Coca-Cola invites the world to celebrate the real magic of humanity in its first new global brand platform for the Coke Trademark in five years.
The “Real Magic” brand philosophy is rooted in the insight that magic lives in unexpected moments of connection that elevate the everyday into the extraordinary—a timeless learning that feels more relevant than ever in today’s hyperconnected yet divided world. Real magic happens when people get together and when what we share in common is greater than what sets us apart.
I led end-to-end production that spanned five weeks, from conceptualisation to final edit in the height of lockdown in Byron Bay, Australia.
Involvement: Lead Production, Project Management
