Created for Professional Kitchens
Client: Unilever Food Solutions PhilippinesAgency: VIRTUE AMEA
Creative Direction: Dini Lestari
Production: Vijay Singh, Naomi Seow, Christopher Khor, April Tan
Duration: December 2020
VIRTUE AMEA was tasked to produce a launch video for Knorr Professional’s rebranding campaign.
We invite a young chef to share the story behind his experimentation process to elevate a classic Filipino dish in a docu-reality video format. Capturing his honest and authentic reaction as we talk about the importance of experimentation as a chef's key to progress while highlighting his efforts, passion, and respect for the Filipino food and culture.
In this video, we position Knorr as the enabler for chefs to explore their creative ideas without hesitation and turn their wildest vision into reality.
Involvement: End-to-End Production, Project Management