Finding Pride
Client: Google Brand Studio APACAgency: VICE Digital
Department: White-label Commercial
Production Team: Paul Hextall, Naomi Seow, Keith Aw, Mark Garner
Production Partners: Mt Melvil Japan, Rusty Cage Australia, Zcyphher India, Greenlight Thailand
Duration: February 2022
Riding on the back of Google’s 2021 Pride campaign, where we find out what it means to be queer, Google’s 2022 Pride campaign is to showcase how queer individuals discover themselves and connecting with their identity by finding out queer-friendly businesses, communities and services.
We’ll show that the queer experience doesn’t stop at coming out; it’s complex and individual. VICE told the stories of how LGBTQIA users have found services and businesses that help them feel authentically themselves for this white-label production.
I spearheaded the entire pre-production process and vendor management.
Involvement: Pre-Production, Vendor Management, Timeline and Contracting