Garden Beats 2020

Client: Sunshine Nation

Singapore’s first eco-music festival produced entirely by the Sunshine Nation team from conceptualization to festival operations, Garden Beats 2020 was packed with two music stages at Fort Gate and Fort Green, eco-conscious talks, wellness workshops, and a food village.

Staying true to the Garden Beats ethos to encourage festival goers towards a journey of conscious living, the Social Fields, Zen Garden and The Pavillion offered a variety of wellness classes, eco-conscious talks, art installations, and theatre performances. Other green initiatives include reusable cups available for rent, vegan options were introduced into the food village, and a partnership with One Tree Planted.

For brands, Garden Beats is an avenue to engage with attendees by delivering fun and unique experiences at a music festival that embraces the same values as they do. Cleverly inserted touchpoints allowed attendees to directly interact with brands, increasing top of mind recall and brand exposure. Heineken, Monkey Shoulder and Hendrick’s Gin set-up dedicated experiential lounge areas, lululemon curated a lineup of wellness classes, and Peng Wine ran an AR-fuelled roving activation.

Garden Beats saw a total of 4,500 attendees, 400+ mentions in online, offline and influencer media, and is 100% carbon neutral.

Involvement: Planning, Operations, Execution