I Tried: The Future of Travel
Client: Singapore Tourism BoardAgency: VICE Digital
Department: Branded Commercial
Production Team: Vijay Singh, Naomi Seow, Paul Hextall, AMOK Singapore
Duration: September 2021 - November 2021
A series of three episodes for the Singapore Tourism Board, I Tried: The Future of Travel follows VICE host Ashley as she traverses Singapore to experience what travel is like in the city-state in a post-pandemic world.
To amplify the episodes on social media, three curated Singaporean and Singapore-based artists created Instagram digital postcards tailored to each episode.
I led end-to-end production that spanned six weeks, from conceptualisation to final edit in March 2020 - May 2020. I Tried: The Future of Travel was launched in six different languages across VICE platforms in Europe and Southeast Asia.
Involvement: End-to-End Production, Conceptualisation