Instagram Social AOR Campaign
Client: Clé de Peau Beauté (Shiseido)Agency: VIRTUE AMEA
Creative Direction: Kolo Lee, Hyojung Choi
Production: Vijay Singh, Naomi Seow, 5Fruits (France), BeanInCave (Taiwan)
Duration: Ongoing since August 2020
Clé de Peau Beauté was founded in Japan in 1982 with the mission to forge new frontiers in advanced skin cell science. Their strategic and creative approach around CPB’s social channels involve highlighting the brand’s cutting-edge technology in an approchable manner while still maintaining sophisticated elegance.
Initially brought on board for Project Management and Traffic for three months, I developed and executed a comprehensive timeline-based project management system using Asana, which the team still uses to this day.
Moving back into my Producer role, I have produced monthly social content for the brand according to proposed strategies and macrocalendar concepts, and worked remotely with transatlantic teams in France and Taiwan to produce premium quality videos and images.
Since August 2020, the team has seen a 35% organic growth in interactions and follower count on Instagram (without paid media).
Involvement: Production, Project Management
