VICE Deep Dives: Tohoku 

Client: Japan National Tourism Organization
Agency: VICE Digital
Department: Branded Commercial 
Production Team: Paul Hextall, Naomi Seow, Emi Arai, 1K Films 
Duration: January 2021 - March 2021 



       VICE jumps head first with the help of the Japan National Tourism Organization into trying out age-old, but little-known, thrilling experiences in Tohoku that have stayed more or less the same - sometimes even after centuries.

        We placed Vaughan, a self-proclaimed Australian coffee nut, in the lesser-known Japanese region of Tohoku to try out activities that have been part of Japanese culture for a long time, yet somehow still remained more or less unchanged.

       VICE Deep Dives: Tohoku is available online, Australia’s Special Broadcasting Service (SBS) On-Demand, and will be airing on SBS VICELAND on 10 April 2022, 1020pm AEST. 

       I led promo and broadcast post-production that spanned three weeks.

Involvement: Post-Production, Promo Production, Timeline Management
Mark