Get Real: Hidden Emotions in Asia
Client: OPPO South East AsiaAgency: VICE Digital
Department: Branded Commercial
Production Team: Paul Hextall, Naomi Seow, Keith Aw
Malaysia: KIX Collective
Philippines: Samantha Lee
Indonesia: Seven Ten Media
Thailand: Greenlight Films
Vietnam: The Cake Collective
Duration: May - July 2021
Most young Asians grew up with the belief that their personal feelings are secondary. As such, even in adulthood they are used to pushing their true emotions to the back burner. And this leads to them not being very expressive with their true emotions.
With this series of videos, we want to inspire them to embrace their true feelings, and express them without inhibitions. Each episode aimed at a particular country would feature a young creative talent from that nation, sharing with us an emotion they have always had an issue expressing. They would talk us through how that came to be, and what they are doing to overcome their inhibitions in expressing that emotion.
They would then go ahead and capture this emotion in portraits that they take with the help of the Oppo Reno 6.
I was involved in procuring and briefing production companies across 5 South East Asian markets, leading contracting and budgeting, as well as timeline management.
Our Get Real series made it to the Pressboard Top 100 Branded Content Partnerships of the Year (and the Top 10 for Originality).
Involvement: End-to-End Production, Conceptualisation, Timeline Management, Contracting